For decades, advertising was one of the most powerful tools businesses used to influence consumer behavior. Brands invested millions in television commercials, radio campaigns, print advertisements, billboards, and later digital banner ads, believing that visibility would naturally lead to trust,…
In today’s highly competitive business environment, building a brand is no longer just about designing a logo, choosing a color palette, or creating a catchy tagline. Those elements are important, but they are only the visible expression of something much…
The purpose of writing this article is to explore how marketing is perceived by different people, why marketing matters, and how it helps businesses—especially global brands—build sustainable success. Throughout my career, I have had the opportunity to work with businesses…